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HMW attract a new generation of prospective clients in an increasingly competitive and digital world?
Journey Mapping to understand the existing process used to engage prospective clients, and uncover opportunity areas for improving the experience.
Deep understanding + inspire phases, combined with iterative and divergent concept development, allowed the team to develop a unique approach to addressing the challenge.
Early concepts explored personalized, simple, pro-active principles.
Productive, modern and transparent - these principles were explored quickly from sketch designs to initial layouts
Routed in experience, design and outputs.