HMW create a dynamic, on-demand ride hailing service for the Eastgate region of Seattle?
Successfully deployed in late 2018, in partnership with Ford, Chariot and King County Metro.
Our innovation lab is focused on helping Ford navigate the transformation from a car manufacturer to a mobility company. This journey involves developing new service models, with compelling design solutions.
Lots fill up early leaving many commuters no choice but to drive to work, rather than catch public transportation.
I led our team into the field, to quickly build empathy and understanding for the specific contextual challenges and needs.
Understanding regional commuting behavior to inform our service design.
Commuter data showed a high % of SOV riders, with an opportunity to offer a service to provide a viable alternative to driving solo.
Phased launch plan for learning and evaluating the system.
Launched on both Android + iOS, I led the Research and UI/UX to develop a Pilot Rider (and driver) app.
On demand and dynamic routing customer experience.
Developed from an internal Ford app and modified to meet our needs.